Marketing Essentials

Learn About Web Accessibility and How to Use It to Increase Your Revenue (DUB5)


Description
Did you know there is a level of accessibility your website should have to comply with ADA regulations?

Join us to hear Richard Wilkinson of Terzetto Digital explain Website Accessibility, how the lack of it may be costing you sales and could get you into legal trouble. Learn how to easily check your website for compliance and why fixing it is not only good for digital inclusion, but also your bottom line.

Objectives
1. What is web accessibility and why you should care
2. Navigate the acronyms (ADA, Unruh Act, Section 508, and WCAG)
3. Who is impacted by a lack of web accessibility
4. Consider the competitive landscape to gain market share
5. How to apply what you’ve learned to increase leads and sales
6. Measure your current website with a free website accessibility report
Content
  • Introduction
  • Web Accessibility and How to Use it to Increase Your Revenue
  • Apply your takeaways
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever