In this session, a senior executive in the marketing industry will discuss post-COVID consumer behavior, share how business owners can compete with big box retailers and e-commerce-based companies, and address current market challenges while growing their businesses this holiday season and beyond.

Objectives
(1) Discuss the impacts of COVID on consumer behavior
(2) Address key challenges in the market including e-commerce-based businesses and big box retailers
(3) Share strategies for growing a small business in the current market